Limelight Lab Grown Diamonds launched its first Gorakhpur store in April 2026, expanding Uttar Pradesh presence to seven stores, targeting rising demand for lab grown diamond jewellery in emerging markets.

Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

Kalyan Jewellers launched a Poila Boishakh digital campaign in Kolkata on April 14, 2025, featuring Ritabhari Chakraborty to highlight Bengali cultural heritage, craftsmanship and jewellery’s generational significance.

Reva Diamonds by PNGS introduces up to 100% discount on making charges across Maharashtra from April 4–19, 2026, aiming to drive diamond purchases during Akshaya Tritiya amid evolving consumer demand trends.

New York-based Verlas introduces the Zenyth Collection for Akshaya Tritiya 2026, featuring pyramid-inspired gold jewellery with laboratory-grown diamonds, targeting modern consumers seeking versatile, design-led, and sustainable festive purchases.

Uniform Object has introduced CARBON FORM, a new jewellery collection developed since Summer 2024, combining carbon-based materials, 18-karat gold and gemstones, targeting contrast-driven design across global retail channels.

Lukson launched its Glitch Glam collection in Mumbai on 25 March 2026, introducing EDM-inspired, colour-driven jewellery using SGL-certified lab-grown diamonds to expand design-led offerings in India’s evolving fine jewellery segment.

D.P. Jewellers rolled out curated exhibitions from March 19–29, 2026, across Kota, Ajmer, Ujjain and Banswara, targeting bridal and everyday jewellery demand through region-specific assortments and formats.

TrueSilver, the digital-first brand of ACPL Exports, launched its Half&Half dual-tone jewellery collection in India on March 20, 2026, featuring 40 sterling silver designs aligned with evolving consumer demand.

New York-based Verlas introduced its ‘La Fleur’ collection in India on March 18, 2026, featuring lab-grown diamonds and recycled gold, targeting demand for sustainable, versatile fine jewellery in the market.

Kumari Fine Jewellery introduces a Gudi Padwa collection in Mumbai, March 2026, featuring Maharashtrian-inspired designs, including naths and festive jewellery, responding to demand for culturally rooted yet contemporary wearable pieces.

Senco Gold & Diamonds introduces a Gudi Padwa jewellery collection in March 2026 across India, featuring traditional Maharashtrian designs and limited-period discounts to drive festive jewellery purchases and retail demand.

The 98th Academy Awards saw platinum dominate red carpet jewellery, with global brands showcasing diamond-intensive designs, including statement necklaces and men’s brooches, signalling continued relevance of platinum in high jewellery.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.