QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Glow by Kirtilals has launched The Frill Collection of natural diamond jewellery, now available across stores in South India and online, alongside introductory offers on making charges, diamonds and gold exchange.

Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

Sitapura Gems and Jewellery Industry Association inaugurated its new Jugal Kishore Gupta Tower in Jaipur on July 29, bringing together leaders from GJEPC, NGJCI and GJC to strengthen industry collaboration.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.

Platinum Guild International's Buyer-Seller Meet in Kochi brought together 10 manufacturers and over 70 retailers to align on consumer demand, product innovation and strategies to expand platinum jewellery demand.

GIVA has launched a silver Pet Collection alongside its Raksha Bandhan campaign featuring brand ambassador Kriti Sanon, highlighting gifting for pet owners across its digital and retail channels in India.

Aisshpra Gems & Jewels concluded the inaugural Retail Connect 2026 in Gorakhpur, bringing together 40 manufacturers, 80 buyers and 17 stores to integrate frontline customer insights into merchandise planning.

Prime Minister Narendra Modi has issued a message for IIJS Bharat Premiere 2026, highlighting the Indian gem and jewellery sector's global growth ahead of the exhibition in Mumbai this August.

GJEPC expanded its outreach in Vietnam through meetings with jewellery trade bodies, retailers and wholesalers to encourage a larger buyer delegation for IIJS Bharat Premiere 2026 in Mumbai.

GJEPC hosted a networking meet in Tashkent on July 14, bringing Indian gem and jewellery exporters together with Uzbek trade stakeholders to explore partnerships and strengthen bilateral business opportunities.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

IAGES said its Accredited Partner Directory, launched in November 2025, now lists over 700 verified gold businesses across 200 cities, supporting consumer verification and promoting compliance across India's gold industry.