Rising gold prices are bringing 9K gold jewellery into focus, as manufacturers weigh production costs and retailers assess consumer acceptance, pricing challenges, and its potential to attract new buyers, finds out Preeti Kulkarni.

The Solitaire Festival of India 2026 concluded at Ranka Jewellers in Chinchwad, Pune, with the bumper prize winner receiving an XUV 7XO, following participation by more than 200 jewellery stores across 100 cities.

Divine Solitaires was named ‘Best Diamond Jewellery Brand’ at JewelZ South India 2026, recognizing its focus on quality assurance, standardized pricing and transparency in natural diamond solitaires.

Lukson has launched a fashion-inspired laboratory-grown diamond jewellery collection in India featuring IGI-certified designs across gold categories, targeting consumers seeking contemporary styling, transparent pricing, and accessible fine jewellery options.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

BlueStone-backed Ethera launches Akshaya Tritiya Edit on April 10, 2026, repositioning festive jewellery buying in India towards everyday wearability, amid evolving consumer preferences beyond traditional gold-led purchases.

As gold prices fluctuate, and consumer preferences evolve, manufacturers are reshaping design, caratage, and pricing to position gold as everyday wear with inherent value, observes Dhwani Rathod.

Gemological Science International conducted a Jewellery Excellence Workshop in Indore, training senior retail teams across Madhya Pradesh to improve product knowledge, customer engagement, and handling of laboratory-grown diamond queries.

Dhirsons Jewellers launched a 9 Karat diamond jewellery collection in New Delhi on December 22, 2025, addressing price-sensitive demand as rising gold costs influence consumer buying patterns in fine jewellery.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

Hyderabad-based Goyaz secures its first institutional funding to expand retail presence, strengthen design and manufacturing, and accelerate its position in the affordable occasion-led jewellery category.

As Ganesh Chaturthi ushers in a season of devotion, joy and celebration, jewellery brands are rolling out festive collections that blend tradition with modern design. This year, Lukson Jewels, Aupulent Jewellery and Nishani Studio have introduced curated selections that offer a mix of sustainability, luxury and affordability for those looking to elevate their festive wardrobe or gift loved ones.

Lab-grown diamond brand Lukson has unveiled its latest fine jewellery collection, The Exquisite Emerald, a bold tribute to women who lead with strength, clarity, and quiet confidence.

India’s gems and jewellery exports took a significant hit in June 2025, recording a 14.25% year-on-year decline amid ongoing global economic challenges and geopolitical uncertainty