Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.

Malabar Gold & Diamonds has relaunched its South Extension showroom in New Delhi, featuring a dedicated wedding arena, access to over 30,000 jewellery designs and expanded retail facilities.

KISNA Diamond and Gold Jewellery has launched its #GiftHappiness campaign featuring Shahid Kapoor and Mira Kapoor across five major cities, with a focus on festive gifting and retail engagement.

Nakshathra Gold & Diamonds has appointed actor Mammootty as its global brand ambassador as the retailer plans to expand its presence across India and international markets.

Your most loyal customers probably visit you only twice a year. That one fact should change how independent jewellers think about growth, says Arpit Kala.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

Indriya unveiled grain-based Rangavalli installations at Orion Mall and Shri Satya Ganapathi Shirdi Sai Baba Temple in Bengaluru to showcase its Padmika collection during Vijayadashami.

Joyalukkas opened Jewel of Joy at Dubai Gold District on October 18, adding a 25,000-square-foot retail destination featuring gold, bridal jewellery, diamonds and precious gemstones.

PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.

Aisshpra Gems & Jewels is hosting its third jewellery exhibition in Gorakhpur from October 16 to 18, showcasing a new diamond bridal collection featuring seven designs based on a 9-in-1 styling concept.

KISNA Diamond & Gold Jewellery has opened a 4,056 sq. ft. showroom in Bhubaneswar with an investment of approximately Rs 24 crore, taking its India network to 171 outlets.

Joyalukkas’ Old Gold Exchange campaign runs from July 10 to August 9, 2026, offering customers an additional Rs 150 per gram over the prevailing exchange value of old gold jewellery.

The family behind GVK Group, Sanjay and Pinky Reddy, is set to enter the high-jewellery space with a boutique-led model focused on curated collections, design identity and exclusivity, with Mumbai identified as the first location.

Zaveri Bros Diamonds & Gold hosted a two-day showcase in Bengaluru, bringing together 75 women to present its temple jewellery through narratives around faith, heritage, craftsmanship and personal stories.