The connected-TV campaign generated 50 million impressions and recorded a 14% increase in message association by positioning natural diamonds around relationship-led occasions beyond traditional milestones.

The jewellery retailer has introduced a mobile-first website with video-led product discovery, swipe-based browsing, augmented reality try-on and a two-step checkout for existing customers.

The World Gold Council has launched an interactive gold installation at Phoenix Palladium, Mumbai, running from October 9 to November 9, 2026, to engage younger consumers through technology and storytelling.

GIVA has appointed actor Anushka Sharma as the face of Heer by GIVA, its premium jewellery brand featuring gold and lab-grown diamonds, and launched the ‘For You, Forever’ campaign.

The 10-episode Instagram-first microdrama series uses stories of friendship, ambition, relationships and social expectations to build a new narrative around jewellery and self-expression.

Rajkumari Dr JayaPalashri Anil and Dhushyant Anil visited Tenth Dimension Jewels’ Bengaluru boutique on India’s 80th Independence Day, exploring jewellery and the brand’s Manifest Symbol design.

GIVA has launched a silver Pet Collection alongside its Raksha Bandhan campaign featuring brand ambassador Kriti Sanon, highlighting gifting for pet owners across its digital and retail channels in India.

Tanishq Natural Diamonds and Rahul Mishra unveiled an exclusive couture jewellery collection at Paris Couture Week 2026 on July 8, showcasing Indian jewellery craftsmanship and couture through a collaborative design approach.

GJEPC inaugurated the India Pavilion and India Design Gallery at JCK Las Vegas 2026, showcasing 33 exporters and award-winning jewellery designs to strengthen India's global market presence.

The Gem & Jewellery Export Promotion Council has joined the Natural Diamond Council as a member, becoming the first industry body under the Luanda Accord framework to formalize participation.

Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

At the 2026 Cannes Film Festival, Rida Tharana wore a custom lab-grown diamond necklace by Sennes, marking the brand’s international visibility and design-led positioning in contemporary fine jewellery.

The Forum on KP Dialogue 2026, held at the Jio World Convention Centre, Mumbai, under India’s Kimberley Process Chairmanship 2026, discussed issues such as credibility, consumer confidence, compliance, and the evolving future of responsible natural diamonds, reports Khursheed Mistry.