Divine Solitaires on May 4, 2026 in Mumbai unveiled a Mother’s Day campaign highlighting mothers’ emotional role in children’s milestones, supported by a curated solitaire gifting collection.

Dholakia Lab Grown Diamond has secured over Rs 800 crore to expand retail operations, increase manufacturing capacity and scale deep-tech diamond applications across jewellery, semiconductor and industrial sectors globally.

Dassani Brothers introduces ‘Shubh Labh’ collection across India, combining traditional motifs, Polki and Jadau techniques with contemporary designs, targeting varied consumer segments and offering retailers a versatile, sellable product mix.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Aarnora Jewels launched its first flagship showroom in Secunderabad, Hyderabad on April 21, 2026, inaugurated by Nidhhi Agerwal, introducing 92.5 silver jewellery and a 77% exchange policy.

Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

P.C. Totuka & Sons participated as Official Fine Jewellery Partner at Palace Privé by Robb Report India, held April 8–9, 2025, at Jai Vilas Palace, Gwalior, showcasing heritage craftsmanship.

Dassani Brothers has introduced its ‘Shubh Labh’ collection in Mumbai on April 15, 2026, targeting Akshay Tritiya demand with retailer-focused designs, auspicious motifs, and versatile assortments for bridal and gifting segments.

Kalyan Jewellers launched a Poila Boishakh digital campaign in Kolkata on April 14, 2025, featuring Ritabhari Chakraborty to highlight Bengali cultural heritage, craftsmanship and jewellery’s generational significance.

Senco Gold & Diamonds introduces Bangle Utsav 2026 across India ahead of Akshaya Tritiya, presenting over 500 designs and promotional offers to drive seasonal jewellery demand and consumer engagement nationwide.

Raj Diamonds launches an Akshaya Tritiya campaign in Bangalore on April 13, 2026, showcasing Ruby Splendour and Ancient Splendour collections, highlighting bridal design narratives and in-house manufacturing capabilities.

Senco Gold & Diamonds opened its Laxminagar store in Nagpur on April 11, 2026, marking its 10th outlet in Maharashtra, with actor Bhumi Satish Pednekkar attending the launch event.