Natural Diamond Council will mark April 8, 2026, as World Diamond Day globally, encouraging industry stakeholders and consumers to share natural diamond stories to strengthen awareness, engagement, and category relevance.

On Gudi Padwa 2026, Ekatra Retail Ventures appointed Sussanne Khan as Design Director and launched Shristi Ratna, a proprietary 108-facet lab-grown diamond collection, alongside its website debut on March 8.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

Senco Gold & Diamonds launched the ‘Shape of You’ AI application on March 5, 2026, introducing a face-shape based jewellery styling tool across select showrooms and the Senco app ahead of Women’s Day.

Angara has enabled silver metal selection across eligible jewellery designs on its India website in January 2026, expanding consumer metal choices as price volatility drives demand for flexible fine jewellery options.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

India’s gold industry body IAGES launches the #PehlaCheckIAGES campaign on December 4 in Mumbai, urging consumers to verify jewellers’ IAGES accreditation to promote ethical practices, transparency and sector-wide compliance.

Gargi by P.N. Gadgil and Sons marked its four-year milestone in Pune on December 1 2025, outlining growth plans after reporting Q2 FY25-26 sales, profits and continued national retail expansion.

The recent imposition of steep tariffs by the Trump administration on diamonds imported from India has sent ripples across the US diamond jewellery sector. India being the primary supplier of polished diamonds to America, the world’s largest consumer market, the tariffs have caused supply chain disruptions, and are likely to lead to rising product costs. Prices are expected to go up, once the existing inventory depletes, unless a deal is reached between the US and India. Suneeta Kaul speaks with Paul Zimnisky, renowned diamond industry analyst, to gain insights into the fallout of the tariffs, and how they are reshaping buying behaviour and pricing strategies in the US.

The brand strengthens its retail presence with three new stores this festive season

Joyalukkas, one of the world’s leading jewellers, has inaugurated its Brilliance Diamond Jewellery Show in Chanda Nagar, Hyderabad. Running from September 26 to October 17, 2025, the exhibition offers customers an exclusive opportunity to explore a curated collection of diamond and precious stone jewellery, featuring both contemporary designs and timeless classics.

Contemporary jewellery brand Nistra has unveiled a specially curated collection of sterling silver jewellery to celebrate Raksha Bandhan, offering a modern and meaningful way to honour the deep bond between siblings.

In a landmark event for the global gemstone industry, over 1.4 tons of rough Brazilian emeralds will be auctioned in Antwerp this September. Hosted by international auction house Auctim.com, the sale is expected to draw significant international interest from gem traders, manufacturers, and collectors.

KPMG’s India CX Report 2025 offers a goldmine of trade insights. Here’s a glimpse.