Why Repeat Customers Matter More Than First-Time Conversions in Jewellery Retail
Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.
Promotional schemes and new store openings could propel 10-11% growth in retail jewellery sector
This is based on an analysis of 50 CRISIL-rated jewellery retailers, which together account for about half of the revenues of the organised jewellery retail market in India
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