After months of careful selection process, 30 select jewellery retail stores from across India were evaluated on five important factors like brand story, their individuality (cool factor), store interiors, store exteriors and media presence (print, digital and social media).
The jurors included Nirupa Bhatt, MD – GIA India & Middle East, Richa Singh, MD-India, Diamond Producers Association, Aftab Bandukwala, MD, V-Design Architectural Solutions Private Limited, A Shivaram, Founder, Retail Gurukul and, Kumar Rajagopalan, CEO, Retailers Association of India (RAI).