Tanishq has partnered with OMI, outdoor agency arm of Laqshya Media Group to launch and execute their latest campaign ‘ Ahalya’. The campaign will continue for 20 Days across India. The campaign is visible in many cities like Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Baroda, Agra, Surat, Coimbatore, Indore, Ludhiana.

Tanishq's campaign 'Ahalya' is all about how beautiful and ethereal a woman’s intrinsic radiance is. It has thus selected media vehicles which are high on impact and that evoke a lasting impression, like panaromic billboards, airport media and mall media, gathering maximum eyeballs which are apt as per the TG’s presence physically and psychologically.

"We're launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them", Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited, said.