Rooted in tradition and designed with innovation, RamMudra, ‘Kuberdev ka Sona’, recently launched by IGM (India Gold Metaverse), is more than just gold. It celebrates a mythological heritage and human emotions. Moreover, ahead of the hugely popular festivals of Dhanteras and Diwali, IGM’s offerings, both RamMudra physical coins and digital gold, bridge timeless devotion with modern retail expectations.

 RamMudra: An era of ‘Divine Blessed Gold’

Buying gold in India has never been a mere financial transaction. Since time immemorial, Indians have kept their beliefs and love for the yellow metal intact - from preserving old family wealth to making secure investments afresh. Yet, even though this fondness for gold is eternal in our country, an explicit act of divine blessing in bullion was hitherto absent. 

 That missing link has now been resolved by IGM with the birth of RamMudra, ushering in an era of ‘Divine Blessed Gold’ coins in India. IGM’s RamMudra - Kuberdev ka Sona translates to Devya Sona, or ‘Divine Blessed Gold’. Guided by the company’s dual themes - ‘Gold is Technology’ and ‘Gold is Emotions’ - RamMudra stands out as a luminous bond between timeless heritage and technological innovation, giving jewellers and buyers a powerful narrative for the festive season. 

 Completing the circle of Dhanteras and Diwali Puja

For decades, bullion buying for Dhanteras and Diwali has focused almost exclusively on Goddess Lakshmi. Yet scriptural tradition holds a deeper truth that directly impacts how families observe their festive rituals. Lakshmiji hain dhan ki devi aur Kuberji hain dhan ke devta (Goddess Lakshmi is the deity of wealth, and Lord Kuber is the God of wealth). Isiliye Kuberji ke bina Dhanteras aur Diwali ka Lakshmi Pujan adhoora hai (Therefore, without Lord Kuber, the Lakshmi Pujan on Dhanteras and Diwali remains incomplete). 

Simply put, the roles of the two deities are complementary. Kyunki Lakshmiji samriddhi laati hain aur Kuberji usse sambhalte hain aur badhate hain - while Goddess Lakshmi bestows prosperity, it is Lord Kuber who safeguards and multiplies that fortune. Hence, RamMudra fulfils the festive puja in its entirety by invoking the blessings of Goddess Lakshmi alongside Lord Kuber. 

This sacred thought shapes the five obverse configurations of the physical gold coins. Buyers can choose from intricately crafted motifs inspired by Kuber, Padmavati-Balaji-Lakshmi, Lakshmi, Saraswati-Lakshmi-Ganesh, and Dhanvantari - the divine physician whose birth is celebrated on Dhanteras. Minted in 999.9 purity fine gold, these limited-edition coins are available in seven denominations of 1g, 2g, 5g, 10g, 20g, 50g, and 100g. 

For jewellers across the country, this provides a natural, high-value narrative to pair a Kuber or Dhanvantari coin alongside a traditional Lakshmi purchase during Dhanteras and Diwali, elevating a routine counter transaction into a complete spiritual experience. 

The mythological lore of RamMudra

Behind the name RamMudra lies a sacred mythological lore. According to sacred tradition, when Lord Tirupati Balaji wished to marry Goddess Padmavati, her father, King Akasha Raja, laid down one condition: Their wedding had to be the grandest of the past, present, and future (‘na bhuto na bhavishyati’). 

To fulfil this divine wish, Lord Balaji approached Lord Kuber, the guardian of wealth. Lord Kuber loaned 14 lakh RamMudra gold coins for the celestial wedding - a sum estimated to be worth approximately Rs 21,000 crore today. 

 Tradition holds that Lord Balaji is still repaying this sacred loan through the offerings made by devotees at Tirupati, a debt to be cleared by the end of Kaliyuga. In return, Goddess Lakshmi blesses the devotees without looking at the amount one offers; she looks only at the bhaavna - the devotion and sincerity behind it. 

 When devotees offer with faith, the blessings of Balaji, Padmavati, Kuber, and Lakshmi are believed to return manifold, filling homes with abundance and grace. Inspired by this shastriya parampara, IGM has already pledged and offered gold corresponding to a portion of the profits from RamMudra to the Tirupati Balaji Trust in advance. This effectively transforms every RamMudra into a ‘Divine Blessed Gold’ coin for homes wishing to welcome prosperity this Diwali. 

 ‘Bharat ka sona, Bharat ke liye’

The supply-chain story behind RamMudra is equally compelling. RamMudra is the only gold coin in India crafted from 100 per cent recycled gold. Following a strict zero-import policy, IGM uses only domestic ‘India Good Delivery’ bullion under the banner ‘Bharat ka sona, Bharat ke liye’. 

 This commitment aligns seamlessly with the Prime Minister’s vision for an Atmanirbhar Bharat, alongside other flagship national initiatives. 

Temple to blockchain tech: Backed by 1:1 physical reserves

In an era where consumers demand verifiable proof of authenticity, RamMudra bridges ancient faith with modern transparency. RamMudra digital gold is a blockchain-based digital gold with Proof of Reserves, structured as a Gold-Backed Digital Token, making it one of a kind globally. 

 Every digital unit is backed 1:1 by physical gold. Sequel Logistics serves as the custodian and Vistra Global Solutions as the administrator. Crucially, this blockchain-backed ownership gives the buyer, the custodian, and the administrator access to verification blockchain nodes. This allows for gold holdings to be checked and verified independently in real time. 

 According to IGM, “Buying gold has never been a mere transaction for Indian households. Rather, it is a sacred tradition passed down through generations. With RamMudra, we are pairing that age-old devotion with blockchain transparency and 100 per cent recycled domestic bullion, making it effortless for families and retailers to own blessed and verifiable wealth.”  

Embracing a true omnichannel and phygital model, IGM enables retail buyers to purchase RamMudra digital gold for a minimum value of just Rs 10 via the RamMudra mobile app or by logging on to www.rammudra.com. Both routes can also be used to purchase the physical RamMudra coins. First-time online buyers of a physical RamMudra gold coin receive digital gold worth Rs 10 free. 

 What all of this does is provide RamMudra with a rich cultural heritage, allowing IGM to offer the jewellery industry a timely, story-rich asset that honours both ledger and legacy.