Tiffany & Co. has announced the launch of its local e-commerce site, tiffany.co.in. The online portal will showcase the products seen in its physical stores. This is Tiffany's venture in partnership with the Reliance Group. 

The website will showcase its T1 collection—a reimagining of its T collection celebrating the iconic “T" motif—featured in the brand’s jewellery designs since the 1980s, the company said in a statement. It will also have its HardWear, Victoria and True collections, as well as the Home & Accessories range. Besides, there will be a section for rings.

The website will also enable customers to book diamond consultations with in-house experts, in-store private appointments, personal shopper services, among others.

Tiffany says it ensures diamond traceability by sharing the craftsmanship journey of its registered diamonds (0.18 carats or larger). The company discloses the country where each stone is crafted and set in.

Globally, Tiffany has over 300 retail stores. But in India its offline presence is still limited. The company entered the market through a joint venture with Mukesh Ambani's Reliance Brands Limited (RBL) and has one store which launched in 2020 just ahead of the pandemic.

In January this year, French fashion major LVMH Moët Hennessy Louis Vuitton acquired Tiffany & Co., for $16.2 billion.