Ratan Tata backed BlueStone, a leading omnichannel jewellery retailer, has launched 4 stores across the length and breadth of the country in the last one week. On June 25, the brand launched a store in Faridabad, yesterday the news of the launch of a store at Gowrivakkam in Chennai was posted by Rushina Shah, Head of Retail Expansion and Corporate Sales at BlueStone and today the news of two launches; one at Ranchi and the other at new store was opened at Pune.

Earlier this year, in March BlueStone had revealed its plans to launch 100 stores in the next fiscal year, with a cumulative footprint of 300 stores projected by 2024. BlueStone is backed by marquee investors including Ratan Tata, Accel, Kalaari, Iron Pillar, IvyCap and Saama Capital.