Kalyan Jewellers has unveiled a new promotional campaign for Teej Puja, featuring the popular actress Wamiqa Gabbi. The campaign, which is being rolled out across the brand's social media channels, is designed to capture the festive spirit and engage customers during this auspicious time.

In the heartwarming advertisement, Wamiqa Gabbi returns home for the Teej festival, intending to surprise her parents. The ad showcases a touching moment as the family exchanges exquisite jewellery gifts from Kalyan Jewellers. The emotional crescendo arrives with Gabbi’s unexpected marriage proposal, leaving her mother visibly astonished.

The campaign underscores the significance of Teej Puja, a festival dedicated to Lord Shiva and Goddess Parvati, during which married women seek their blessings for a prosperous married life. Teej encompasses Hariyali Teej, Kajari Teej, and Hartalika Teej. The festival is considered one of the most auspicious times in the Hindu calendar for purchasing new jewellery, making it a key period for the jewellery industry.

Kalyan Jewellers’ new ad not only highlights the beauty and value of their jewellery but also resonates with the emotional and cultural aspects of the Teej celebration, aiming to connect with audiences on a deeper level.