Sabyasachi Mukherjee, one of India’s most celebrated designers, is set to launch an exclusive digital fine jewellery boutique in collaboration with Tata CLiQ Luxury, marking a significant step in the brand’s e-commerce journey.
The boutique will officially go live on August 21, 2025, offering discerning customers across India access to a curated selection of Sabyasachi Calcutta’s fine jewellery collections.
Known for its meticulous craftsmanship, rare gemstones, and distinctive design language, Sabyasachi Calcutta has long been synonymous with Indian luxury. The digital boutique will bring these creations to a broader audience while maintaining the brand’s emphasis on heritage and exclusivity. By partnering with Tata CLiQ Luxury, the brand aims to merge its signature storytelling and artistry with a premium online retail experience.
The launch comes at a time when luxury consumers are increasingly turning to digital platforms for convenience without compromising on authenticity or service. Tata CLiQ Luxury’s platform, which is positioned as India’s premier destination for luxury shopping, will feature detailed product storytelling, high-resolution imagery, and a seamless purchasing experience tailored for high-value jewellery transactions.
Industry observers note that this move could reshape the way fine jewellery is retailed online in India. The partnership combines Sabyasachi’s brand equity and design heritage with Tata CLiQ Luxury’s robust technological infrastructure and customer base, potentially setting a new benchmark for luxury e-commerce in the country.
With the festive season approaching, the launch is expected to draw strong interest from both domestic and overseas customers looking for timeless heirloom pieces in a trusted digital environment.
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