Kisna Diamond and Gold Jewellery marked International Women’s Day by temporarily renaming its brand ‘Radha Diamond and Gold Jewellery’ for a day, in a symbolic initiative aimed at recognizing and celebrating womanhood.

The move was positioned as a tribute to the role women play across families, communities and society. According to the company, the name ‘Radha’ was chosen as a cultural reference representing attributes often associated with womanhood, including strength, compassion, resilience and grace.

The temporary rebranding formed part of Kisna’s Women’s Day initiative and was reflected across selected brand communications and campaign messaging for the day. The company clarified that the change was commemorative and limited to the occasion, with the brand continuing to operate under its existing identity thereafter.

Kisna, the diamond and gold jewellery brand from the Hari Krishna Group, has been expanding its retail footprint across India through a combination of exclusive showrooms and shop-in-shop formats. Brand-led campaigns and seasonal initiatives have been a part of its broader consumer engagement strategy.

Through the Women’s Day campaign, the company aimed to highlight the importance of recognising women’s contributions and their evolving role across personal and professional spheres.

International Women’s Day is widely observed by brands and organisations across sectors as an opportunity to highlight themes of inclusion, recognition and empowerment.