According to sources, Popley & Sons, India’s prime jewellery retailer signed a joint venture with Rosyblue, a diamond and diamond jewellery manufacturer, on December 12, 2007. Together, the two will launch a new brand of diamond jewellery namely, Flotz in the Gulf region. Rosyblue will lend its international expertise of manufacturing and marketing Flotz in the Gulf, while Popley will lend its premium retail customer service in the region.