Senco Gold & Diamonds has introduced a Gudi Padwa-focused jewellery collection alongside limited-period festive offers in March 2026 across its retail network and online platform.

The collection aligns with seasonal buying patterns linked to Gudi Padwa, which is traditionally considered an auspicious occasion for gold purchases in Maharashtra and other markets.

The offering includes designs inspired by regional jewellery such as nath and thushi, along with gold necklaces, mangalsutra-inspired pieces, antique-finish jewellery, statement earrings and contemporary styles. The range is positioned to cater to both festive and everyday wear requirements.

Joita Sen of Senco Gold & Diamonds said, “Gudi Padwa marks an auspicious new beginning filled with hope, prosperity and positive energy. At Senco, we believe in celebrating these moments with jewellery that carries both tradition and meaning. Our designs are created to be part of life’s important milestones, reflecting timeless craftsmanship and evolving sensibilities. This year, with our special festive offers, we invite customers to welcome the new year with a truly auspicious and Mangalmay Prarambh.”

As part of the promotion, the company is offering up to Rs 400 per gram off on gold rates and up to 20% off on making charges for gold jewellery. Diamond jewellery offers include up to 50% off on making charges and up to 12% off on diamond value.

All products are BIS hallmarked and carry IAGES certification, with availability across Senco stores nationwide and through its e-commerce platform.