Dassani Brothers has announced the launch of its festive jewellery collection, ‘Shubh Labh’, ahead of Akshay Tritiya 2026, a key gold-buying period in India. The collection was unveiled in Mumbai on April 15, 2026.

The collection is designed around themes of prosperity and new beginnings, drawing inspiration from traditional motifs such as Shubh and Labh symbols, lotus patterns, and other elements associated with wealth and positivity.

The offering includes handcrafted Polki, Jadau, and diamond jewellery, combining heritage craftsmanship with designs adapted for contemporary preferences. The assortment spans statement bridal pieces as well as lighter, versatile designs intended for festive and gifting purchases.

According to the company, the collection has been structured to address both retail and B2B requirements, with a focus on sellable inventory and faster turnover during the peak season. The mix of product categories aims to support retailers in catering to varied consumer segments.

Commenting on the launch, Amit Dassani of Dassani Brothers said, “Akshay Tritiya holds deep cultural and emotional significance for our customers. With the ‘Shubh Labh’ collection, we have thoughtfully combined auspicious symbolism with designs that align with modern preferences. The collection has been created not only to celebrate the spirit of prosperity but also to offer versatile, high-demand pieces that resonate strongly across both consumers and our retail partners.”

The company stated that the collection is expected to see traction across key markets during the festive period. ‘Shubh Labh’ is currently available for viewing and orders through Dassani Brothers showrooms and partner outlets across India.