Aisshpra Gems & Jewels has expanded its retail presence in Uttar Pradesh with the opening of its 16th showroom in Jaunpur on May 7. The showroom offers gold, natural diamond, polki and silver jewellery collections and recorded strong customer footfall during the launch.

The showroom was inaugurated by Ravi Kishan. The launch event was attended by company directors Atul Saraf, Anoop Saraf, Vaibhav Saraf and Saumitra Saraf, along with franchise partners Rajesh Dubey, Naveen Dubey, Vikas Dubey, Vivek Dubey, Adarsh Dubey and Roshan Dubey. As part of the opening, the retailer announced launch offers, including up to 50% off on making charges for select gold and diamond jewellery collections.

The launch also marked the regional introduction of Aisshpra’s “Jewel Story” sub-brand. The collection focuses on lightweight natural diamond jewellery in 9KT, 14KT and 18KT gold, targeting young and working consumers for office wear, gifting and daily use.

Speaking at the inauguration, Ravi Kishan said, “The arrival of Aisshpra Gems & Jewels in Jaunpur reflects the growing commercial and aspirational potential of emerging cities. I congratulate the entire team and wish them continued success in the region.”

Directors Atul Saraf and Anoop Saraf said Jaunpur is an important addition to the company’s expansion strategy across Uttar Pradesh and Tier 2 and Tier 3 markets.