Chandukaka Saraf Jewels has launched RITI 2.0, the latest edition of its lightweight gold necklace collection, ahead of the upcoming jewellery buying season associated with Vat Purnima and Guru Pushyamrut.

The collection comprises long and short gold necklace designs, with each piece weighing under 15 grams. According to the company, the launch is aimed at meeting demand for lightweight jewellery that can be worn for festive occasions as well as everyday use.

The retailer stated that the collection has been developed to cater to changing consumer preferences for jewellery that combines lower weight with contemporary styling. The assortment includes a range of necklace designs intended for different occasions, including family celebrations, work settings and daily wear.

In conjunction with the launch, Chandukaka Saraf Jewels has announced a 30% discount on making charges for gold jewellery purchases. The promotional offer will be available from 18 June to 22 June 2026 across the brand’s showrooms in Maharashtra.

Commenting on the launch, a company spokesperson said that customers are increasingly seeking jewellery that offers design, versatility and value while maintaining traditional craftsmanship. The spokesperson added that RITI 2.0 has been created to align with these evolving preferences.

The introduction of the collection comes as jewellers continue to expand their lightweight gold offerings amid sustained consumer interest in lower-weight designs. Such products have gained traction in recent years as retailers respond to changing purchasing patterns and fluctuating gold prices.