Escape Privé, the jewellery brand founded by industry professional and GIA-certified gemologist Pooja Duggal, has officially debuted in the Indian market with a collection of laboratory-grown diamond jewellery crafted in real gold. The launch marks the brand’s entry into India’s growing laboratory-grown diamond jewellery segment.

The brand positions its offering around ethically sourced laboratory-grown diamonds combined with contemporary designs intended for everyday wear and travel. Its product portfolio includes signature collections, bespoke jewellery services and the “Travel Twin” concept, which recreates treasured designs using laboratory-grown diamonds for use while travelling.

According to the company, Escape Privé’s collections are designed to cater to consumers seeking sustainable alternatives without compromising on precious materials, with all pieces set in real gold and featuring certified laboratory-grown diamonds. The brand also highlights technology-enabled customization and plans to incorporate AI-assisted jewellery design services through its proposed SparkleAI platform.

Pooja Duggal brings more than 15 years of experience in the diamond industry to the venture, including previous leadership roles within the trade. On the company’s website, she states that the brand was created to offer jewellery that aligns with evolving consumer values around sustainability, security and modern luxury while maintaining a focus on craftsmanship.

The India launch comes amid increasing interest in laboratory-grown diamond jewellery among younger consumers and self-purchasing buyers, with brands expanding offerings across fashion, bridal and everyday categories. Escape Privé’s entry adds another player to this evolving segment, reflecting the continued diversification of the country’s fine jewellery landscape.