Aurya Diamonds has expanded its retail footprint with the opening of a new experiential store in Koramangala, Bengaluru. The outlet, inaugurated on June 19, is positioned as a customer-centric space designed to showcase the brand’s range of certified lab-grown diamond jewellery while emphasizing transparency and personalized engagement.

Located on 100 Feet Road in Koramangala’s 6th Block, the store has been introduced under the theme “Weightless Luxury” and aims to provide an immersive retail environment where customers can explore jewellery collections through a modern showroom format.

The expansion follows the brand’s entry into the Indian market earlier this year and reflects its continued focus on physical retail alongside its lab-grown diamond offering. Aurya Diamonds has stated that the new location is intended to make the jewellery-buying process more accessible and experience-driven for consumers seeking contemporary fine jewellery.

Founder and CEO Shikha Dadha said the company’s objective is to reshape perceptions around diamond jewellery by creating products designed for everyday wear rather than special occasions alone. Co-Founder Saad Salman added that the business is investing in traceable supply chains, operational efficiency and customer experience as part of its long-term growth strategy.

The Koramangala outlet offers collections spanning everyday essentials and occasion jewellery, with an emphasis on certified lab-grown diamonds. According to the company, the store experience has been developed around comfort, transparency and personalized discovery rather than conventional sales-led interactions.

The launch comes as retailers across India continue to explore experiential formats and expand offerings in the laboratory-grown diamond segment to cater to evolving consumer preferences. For Aurya Diamonds, the Koramangala store represents another step in strengthening its offline presence in Bengaluru while supporting its broader retail expansion plans.