RKM Jewellers has brought Punjabi actor and singer Nisha Bano on board as its brand ambassador and business partner, expanding an association that was initially discussed as a brand ambassador collaboration. The partnership was announced in August 2026.

Bano said she had been considering entering the jewellery business and was introduced to RKM Jewellers owner Rajinder Singh in this context. Discussions around a brand association subsequently developed into a broader business partnership.

As part of the association, Bano will participate in promotional activities including jewellery shoots and showcases. She also plans to wear RKM jewellery during public appearances and in digital content.

The partnership comes as RKM Jewellers expands its retail presence in Punjab. The retailer has outlets in Mohali, Kharar and Kurali and has opened a showroom in Kurali. It is also preparing to open a larger showroom at the location where the business began with its original smaller store. The opening is expected within the next one to two months.

According to the retailer, Bano’s involvement is expected to support its market presence and consumer engagement as it expands its physical retail network.

The association also gives RKM Jewellers a regional celebrity partnership as it builds visibility across Punjab, with Bano expected to feature in jewellery-related promotional and digital communication.