INDIAN JEWELLER

India was world's largest gold consumer in 2009

WGC announces Gold Demand Trends of 2009

Post By : Diamond World News Service On 18 February 2010 5:11 PM
Twenty designers have been shortlisted as finalists at the gold jewellery design competition - AuDITIONS India 2007-08. It was presented by World Gold Council and AngloGold Ashanti, in association with Tanishq and Rand Refinery.%%Keeping in mind the shift towards modern and contemporary deigsns, the theme for the competition was set at -'Trendsetting Gold'. Mark Pool, Marketing Manager of AngloGold Ashanti and Creative Director of AuDITIONS, said, "The theme 'Trendsetting Gold' aims for a gold couture collection that excites consumers and inspires the jewellery trade. I am confident that this collection will present a fresh face in Gold – one befitting today's modern Indian woman."%%Ajay Mitra, Managing Director, Indian Subcontinent, World Gold Council, said, “The selected pieces are the 20 best designs in India. These trendy designs will have a positive impact on gold's reception among the youth, who we are confident will be attracted to this new face of gold jewellery." According to Alpa Parida, Head of Marketing & Merchandising, Tanishq the 20 jewellery pieces will be showcased at all Tanishq outlets across India. The designs are being fabricated by Tanishq.%%AuDITIONS was conceived in South Africa, and is hosted across the world. In India is it executed as AuDITIONS India. At the competition, three award-winning pieces from South Africa were introduced. The 20 finalists selected from 600 entries will now compete for the top three winning positions.

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