Amrapali Jewels has entered the United Arab Emirates (UAE) with the opening of its first boutique in Al Barsha, next to Mall of the Emirates, in Dubai. The launch marks an expansion of the Jaipur-based jewellery brand’s international retail presence and establishes a base to reach customers across the region.

The boutique was inaugurated through a Diwali celebration featuring the brand’s jewellery collections, a live demonstration of traditional enamelling by a kaarigar, and a cultural programme that included a flute performance. Guests were also invited to explore the brand’s collections and observe the craftsmanship involved in jewellery making.

The new store gives Amrapali Jewels a physical retail presence in Dubai, enabling direct customer engagement, product consultations and in-person access to its collections. The location in Al Barsha places the boutique close to the Mall of the Emirates retail district.

Founded in Jaipur in 1978 by Rajiv Arora and Rajesh Ajmera, Amrapali Jewels draws on Indian jewellery traditions, including tribal, Mughal, Rajput and temple designs. The brand has an established international presence, including London, and works with stockists in markets such as the US and Sri Lanka.

Its Indian retail network includes Amrapali Jewels boutiques and Tribe Amrapali outlets, which focus on silver and fashion jewellery. The company also operates Legend Amrapali and the Amrapali Museum in Jaipur, dedicated to Indian jewellery.

The Dubai boutique adds the UAE to the brand’s international market portfolio, providing a platform to introduce its jewellery and craftsmanship to customers in the region.