Raj Diamonds has collaborated with couturier Gaurav Gupta for a Diwali 2026 campaign centred on family, relationships and togetherness. The campaign brings together fine jewellery and contemporary couture, highlighting jewellery’s role in marking personal occasions and connecting generations.

The campaign features Bipasha Basu and Karan Singh Grover, Diipa Büller Khosla and Oleg Büller, Subiksha Shivkumar and Akshara Shivkumar, alongside Jaya Raheja. The personalities showcase Raj Diamonds jewellery through a mix of traditional and contemporary creations.

The collection of visuals brings together the brand’s jewellery designs and Gupta’s couture, reflecting a combination of heritage craftsmanship and modern expression. Raj Diamonds’ portfolio includes South Indian gold jewellery featuring diamonds, rubies and emeralds, as well as contemporary designs developed through detailed engineering.

The collaboration also highlights the brand’s focus on craftsmanship, design and the sourcing of rare gemstones, while presenting jewellery across different personal styles and occasions.

Eshwar Surana, Director, Raj Diamonds, said, “Diwali is a celebration of family, togetherness and the relationships we cherish. At Raj Diamonds, we believe jewellery becomes part of these stories, carrying personal meaning across generations while allowing every individual to express their own style. Our collaboration with Gaurav Gupta brings this sentiment to life through a shared appreciation for craftsmanship, creativity and the beauty of self-expression.”

The campaign positions jewellery as both a form of personal expression and a marker of relationships during the festive season.