DUBAI gold jewellery dealers are facing a problem due to high gold prices that has led to decreasing demand from consumers and the high rentals charged by the malls are eating into their profits, it is reported.$$They are now moving away from the age old trade in plain gold – the trade that Dubai was known for – to branded jewellery, pearls and diamond studded sets.%%The World Gold Council has stated that UAE gold consumption reported a 21 per cent drop from 32.9 tonnes in the second quarter of 2005 to 25.9 tonnes in the same period this year. The dip was linked to high gold prices which had touched $720 per ounce in May.$$Traders are trying to attract customers with a wide product mix that would lure people from all nationalities.