Cartier recently opened its first Maison Cartier (boutique) in Saint Petersburg, which is also the first Maison Cartier in the locale. It is located on the banks of the Moyka River. The inauguration ceremony took place in the presence of Hollywood diva Demi Moore, President and CEO of Cartier International, Bernard Fornas. There were over 300 guests at the event, including Alexander, the Crown Prince of Yugoslavia (a great-grandson of Grand Duchess Pavlona) and his wife, Katherine, the Crown Princess of Yugoslavia.