A new category of high-end diamond jewellery and jewellery set with large precious stones, will be seen at the 7th edition of the Jovella Jewelry Exhibition, slated between July 6 – 7, 2010, at the Tel Aviv Fairgrounds. A VIP ‘boutique’ introduced to display this new category of jewellery manufactured by Israeli diamond and jewellery companies, will offer diamond jewelry manufacturers and designers with their latest designs, including jewellery valued at over $750,000 per piece. %% This year, about 150 exhibitors from Israel and abroad, including Turgeman Diamonds, Alex Daniel Diamonds, Shaltiel Diamonds, y.b.soul Jewelry, Zaban Jewelry, IBB Tel Aviv, MANGO TREE and more); and over 11,000 jewellery professionals and buyers are likely to participate. Gold jewellery, gold jewellery set with precious and semi-precious stones, silver jewellery, fashion jewellery, Kabbalah jewellery, watches and more will also be part of the event’s deliverables. %% Jovella is an annual event organised by the Stier Group, and sponsored by IDI, the Israel Ministry of Industry, Trade and Labor, the Israel Export and International Cooperation Institute and Israel Jewelry Manufacturers’ Association.