QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

VBJ, Vummidi Bangaru Jewellers has launched its month-long Amazing Aadi Sale until August 16, 2026, offering discounts across jewellery categories at its Anna Salai and Anna Nagar showrooms during the festive season.

GJEPC expanded its outreach in Vietnam through meetings with jewellery trade bodies, retailers and wholesalers to encourage a larger buyer delegation for IIJS Bharat Premiere 2026 in Mumbai.

VBJ, Vummidi Bangaru Jewellers has reopened its Vummidi Silverware showroom on Anna Salai, Chennai, with an 8,000 sq. ft. retail space to expand its silver jewellery and silverware offering for customers.

Divine Solitaires has curated seven natural diamond jewellery pieces for the monsoon season, showcasing everyday styling options across earrings, pendants, rings and bangles for consumers seeking versatile solitaire jewellery.

Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador, announced on July 6, 2026, to strengthen consumer engagement across India while reinforcing its century-old heritage and national expansion.

VBJ partnered with IGNITION 2026 at ITC Grand Chola, Chennai, on July 3, showcasing its PARRO collection while supporting discussions on geopolitics, culture, cinema and global affairs.

World Gold Council's Mid-Year Outlook 2026 says gold is likely to trade within a 5% range in H2, with geopolitical risks, central bank demand and India remaining key market drivers.

Limelight Lab Grown Diamonds has raised Rs 275 crore through a promoter-led funding round to strengthen manufacturing, expand retail operations across India, and scale its vertically integrated business model.

Jewellers Association Jaipur will organize JAS 2026 from July 3-5 at Novotel Jaipur Convention Centre, featuring 351 exhibitors, international delegates, trade buyers and a Dubai Jewellery Group partnership.

Thangamayil Jewellery has received accreditation from the Indian Association for Gold Excellence and Standards (IAGES), strengthening its commitment to industry standards and responsible practices across its retail operations in Tamil Nadu.

VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.

Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.