Swarovski launched its second capsule collection with Ariana Grande on March 17, 2026, globally, featuring 29 jewellery pieces co-created with Giovanna Engelbert, inspired by nature and fantasy-led design themes.

Divine Solitaires introduced a Gudi Padwa offer in India from March 16–19, 2026, enabling customers to book diamond coins at Rs 2,000 with price protection to drive festive purchases.

The Government of India has expanded mandatory gold hallmarking to seven additional districts under the sixth phase of implementation, increasing nationwide coverage to 380 districts effective March 2, 2026.

Indian Institute of Gems & Jewellery Lab Jaipur has expanded origin determination services to include certification for ruby, emerald and sapphire packet lots and bead strings, strengthening traceability and transparency for gemstone trade.

Litestyle by PNG Jewellers launched its seventh retail outlet and first standalone store in Chhatrapati Sambhajinagar at Prozone Mall, expanding its lightweight gold and diamond jewellery retail presence in the city.

Dhirsons Jewellers, Dhiraj Dhir Group, launched the ‘Heartbeats & Heirlooms’ diamond and gold collection on February 11, 2026 in New Delhi, targeting Valentine’s Day gifting and long-term wear segments.

IGI inaugurated its second Jaipur laboratory on January 29, 2026 in Sitapura to expand coloured gemstone testing, improve turnaround times and support manufacturers and exporters across North India.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

GJEPC announced “Quantum Couture” as the theme for Artisan Jewellery Design Awards 2026 on 22 January in Mumbai, outlining three design categories and opening entries for industry and student participants nationwide.

De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.

The House of Senco launched its contemporary lifestyle brand SENNES in Kolkata with a hosted event, marking market entry and outlining its focus on lab-grown diamonds and responsible sourcing.

At IIJS Bharat Signature 2026, designers point to lightweight couture, standout gemstone statements, and modernized classics as key directions shaping the next phase of high-end jewellery, discovers Dhwani Rathod.

IIJS Bharat Signature 2026 opened at JWCC, Mumbai, bringing together industry leaders, and 1,600 exhibitors and global buyers; with a focus on exports, product launches, and knowledge sessions, the show is likely to set the tone for the industry for the rest of the year.