Raj Diamonds partners with couturier Gaurav Gupta for a Diwali 2026 campaign featuring Bipasha Basu, Karan Singh Grover, Diipa Büller Khosla and other personalities, highlighting jewellery, family and togetherness.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

Jaipur-based Raniwala 1881 launches The Jaipur Edit, a fine jewellery collection inspired by the city’s architecture, royal traditions and polo culture as Jaipur approaches its 300th anniversary.

Tanishq introduces Adhyantara, a collection of over 100 designs in 18kt and 22kt gold, featuring celestial-inspired jewellery across four categories, with actor Triptii Dimri fronting the festive campaign.

Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador as the century-old retailer seeks to expand its national presence and connect with younger jewellery consumers.

Sri Jagdamba Pearls, Gold & Diamonds is running its Navratri and Diwali campaign from October 10 to November 10, 2026, offering jewellery discounts and Scratch & Win rewards across participating stores and online.

The Kolkata jeweller created gold jewellery for the idols of Goddess Durga and her children at the Indian Museum’s first Durga Puja celebration, featuring traditional crafts and a heritage exhibition.

De Beers appointed Sawai Padmanabh Singh of Jaipur as its natural diamond advocate in India, while Forevermark Diamond Jewellery unveiled Princess Gauravi Kumari as the face of its festive campaign.

Gold prices remained subdued on September 24 as expectations of further US Federal Reserve rate hikes strengthened, while softer oil prices provided limited support to bullion.

The new bridal jewellery collection is anchored by the campaign ‘One Wedding. Many Stories’, bringing regional traditions into a contemporary wedding wardrobe

The Zoori Mangalsutra combines traditional black beads and diamond detailing with a modular design that allows it to be worn in three ways.

Vummidi Bangaru Jewellers’ month-long bangle festival brings together gold, silver, diamond and platinum designs, with customisation and occasion-led collections.

Abu Jani Sandeep Khosla launched its first jewellery collection in September 2026, with Dimple Kapadia as muse and collections inspired by Indian embroidery, motifs and symbolism across multiple ranges.

Precious-metal rakhis, coins and lightweight jewellery were the flavour of the season this year, with customers choosing keepsakes with lasting value over chocolates and traditional presents, discovers Preeti Kulkarni