Ananya Jewels has expanded beyond Bengaluru with the opening of its first Hyderabad boutique in Kavuri Hills on July 14, strengthening its retail presence and offering personalized diamond jewellery services.

Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.

De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.

Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Réia Diamonds launched a dedicated lab-grown diamond engagement ring studio on April 16, 2026 in Bengaluru, introducing a design-led retail format aligned with rising demand and evolving consumer preferences.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Aurya Diamonds launched its lab-grown diamond brand in India on March 28, 2026, opening a Bengaluru gallery to target demand for ethical, transparent jewellery among emerging middle and upper-middle consumers.

Glow by Kirtilals received the Emerging Brand of the Year award at Retail Jeweller Circle of Excellence South 2026 in Bengaluru, recognizing growth, design innovation and expansion in South India markets.

Heer by GIVA launched its first offline store in Bengaluru on March 23, 2026 with ‘Alfaaz-e-Heer’, marking its retail expansion to deepen customer engagement beyond its digital-first business model.

GJEPC inaugurated IIJS Bharat Tritiya 2026 on 21 March at BIEC, Bengaluru, with industry leaders and government officials, marking the start of the three-day trade event focused on regional jewellery manufacturing and sourcing.

GJEPC will host the fourth edition of IIJS Bharat - Tritiya and IGJME Bharat - Tritiya from March 21-23, 2026 in Bengaluru, bringing 1,100+ exhibitors and retailers ahead of Akshaya Tritiya.

Malabar Gold & Diamonds will invest Rs 1,580 crore to open 20 showrooms across India by March 2026, expanding to 445 outlets globally and creating 725 jobs.

De Beers Group has partnered with Indian cricketer Abhishek Sharma, announced in Bengaluru on March 10, 2026, to promote natural diamonds in India by linking the category with personal achievement and identity.