Kalyan Jewellers launches Poila Boishakh digital campaign featuring Ritabhari Chakraborty
Kalyan Jewellers launched a Poila Boishakh digital campaign in Kolkata on April 14, 2025, featuring Ritabhari Chakraborty to highlight Bengali cultural heritage, craftsmanship and jewellery’s generational significance.
Senco Gold & Diamonds launches Bangle Utsav 2026 for Akshaya Tritiya
Senco Gold & Diamonds introduces Bangle Utsav 2026 across India ahead of Akshaya Tritiya, presenting over 500 designs and promotional offers to drive seasonal jewellery demand and consumer engagement nationwide.
IAGES launches #PehlaCheckIAGES campaign ahead of Akshaya Tritiya
The Indian Association of Gold Excellence and Standards (IAGES) urges consumers across India to verify retailer accreditation before buying gold this Akshaya Tritiya, promoting transparency, ethical sourcing, and trust in jewellery transactions.
Raj Diamonds launches Akshaya Tritiya campaign featuring Ruby Splendour and Ancient Splendour
Raj Diamonds launches an Akshaya Tritiya campaign in Bangalore on April 13, 2026, showcasing Ruby Splendour and Ancient Splendour collections, highlighting bridal design narratives and in-house manufacturing capabilities.
Natural Diamond Council launches World Diamond Day globally on April 8
Natural Diamond Council launched World Diamond Day on April 8, 2026, with participation across India and globally to promote natural diamond storytelling, industry engagement, and consumer connection.
GJS April 2026 records 9,000 visitors with 350 exhibitors in Mumbai
All India Gem and Jewellery Domestic Council concluded GJS April 2026 in Mumbai on April 7, reporting 350 exhibitors, 650 booths and 9,000 visitors, driven by Akshay Tritiya demand and industry participation.
Tanishq launches ‘Hues’ natural gemstone collection, expands category focus
Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.
Divine Solitaires launches 4–9 pointer diamonds at GJS 2026
Divine Solitaires introduced 4–9 pointer diamonds meeting its 123-parameter standards at GJS 2026, Mumbai, following six months of R&D, targeting growing demand for precision-crafted lightweight diamond jewellery.
Buyer Fatigue Tests Exhibitors Amid Back-to-Back Trade Shows
As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod
GJS April 2026 to Open with Chandrashekhar Bawankule; GJC Unveils ‘Akshay Kala’ Theme
GJC will host the 9th GJS from April 4–7 in Mumbai with over 400 exhibitors, Manthan conclave, Mindspeak seminars, and Chief Guest Chandrashekhar Bawankule anchoring the opening.
De Beers Releases Great Indian Diamond Archive Featuring 12 Historic Stones
De Beers launched The Great Indian Diamond Archive on March 31 in New Delhi, documenting 12 historic diamonds of Indian origin to highlight India’s early role in global diamond mining history.
Glow by Kirtilals Wins Emerging Brand of the Year at RJCE South 2026
Glow by Kirtilals received the Emerging Brand of the Year award at Retail Jeweller Circle of Excellence South 2026 in Bengaluru, recognizing growth, design innovation and expansion in South India markets.
Piyush Goyal Unveils Malabar Gold & Diamonds’ Rs 200 Crore CSR Plan for FY27
Piyush Goyal launched Malabar Gold & Diamonds’ Rs 200 crore CSR plan in New Delhi on March 25, 2026, covering education, healthcare, hunger relief, housing and environmental programmes across India.
Diamond Trade on Edge as Tensions in the Middle East Disrupt Key Supply Routes
The ongoing US-Israel-Iran conflict is disrupting diamond trade flows, impacting key hubs, delaying shipments, and pressuring logistics; however, the industry is hopeful of things returning to normal once the geopolitical tensions ease, finds out Dhwani Rathod.
Aamir Khan commissions bespoke aquamarine and ruby rings from QWEEN ahead of launch
Aamir Khan commissions two bespoke rings for Gauri Spratt from QWEEN in Bangalore ahead of its May 2026 launch, while also joining the brand as a strategic investor.
