Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Namibia signed the Luanda Accord in Cape Town on February 9, 2026, while GJEPC and DMCC agreed pathways toward Natural Diamond Council membership to support global natural diamond marketing efforts.

EKARAA enters India’s fine jewellery market with the opening of a 6,700 sq. ft. flagship store in Mumbai on February 5, 2026, marking its retail debut and global headquarters.

Ahead of the Union Budget 2026–27, leading jewellery retailers, manufacturers and industry bodies outline expectations on GST, import duties, exports, digital gold regulation, working capital, and policy reforms to strengthen growth.

Senco Gold & Diamonds received IAGES accreditation across over 100 stores pan India on January 21, 2026, aligning operations with the association’s Code of Conduct to strengthen accountability and consumer confidence.

India adopts IS 19469:2025 on January 15, 2026, reserving the term “diamond” exclusively for natural diamonds, mandating clear disclosure for laboratory-grown diamonds to address consumer confusion and standardize trade practices.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.

GIA plays a key role in establishing authenticity and trust in jewellery retail — it brings credibility, transparency, and confidence to the entire ecosystem, Amit Pratihari, MD, GIA India, tells Khursheed Mistry.

Shringar House of Mangalsutra Limited was recognized by Indriya, Aditya Birla Group’s fine jewellery brand, on December 22 2025, in Mumbai for long-term strategic manufacturing alignment and innovation focus.

The Flemish Government approved a policy effective January 1 2026 allowing Antwerp diamond companies to hire foreign polishers and sorters through faster permits to meet rising demand driven by the US duty advantage.

GJEPC’s MSME Department hosted a practical export-readiness Chaupal in Zaveri Bazaar, guiding first-time exporters through procedures, compliance, market demand, incentives and global opportunities, while addressing real operational challenges.

GJEPC initiates a nationwide workshop series beginning at Mumbai’s Zaveri Bazaar, offering practical guidance on export processes, compliance, and government support to help MSMEs and non-exporting members tap global jewellery markets.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.