Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.

Lukson has launched a fashion-inspired laboratory-grown diamond jewellery collection in India featuring IGI-certified designs across gold categories, targeting consumers seeking contemporary styling, transparent pricing, and accessible fine jewellery options.

Maliram Jewellers celebrated its 50th anniversary on December 27, 2025 in Amritsar, bringing together industry leaders, trade partners, dignitaries and customers to mark the retailer’s growth across Punjab.

Ahmedabad-based SMR Jewels launched its SME IPO on May 26 with a Rs 128–135 price band, aiming to raise Rs 67.23 crore for expansion, working capital and debt repayment initiatives.

Mumbai-based Shringar House of Mangalsutra reported strong Q4 FY26 growth, doubled PAT, expanded manufacturing capacity, and entered the bridal jewellery segment through partnerships with Tanishq and Malabar Gold & Diamonds.

Vijay Exports has transitioned to Vijay Atelierr Fine Jewels Pvt. Ltd., reflecting a design-led positioning while retaining its manufacturing focus ahead of its participation at JCK Las Vegas 2026.

Svariya has introduced a Victorian-inspired earrings collection in Mumbai, featuring lightweight hoops and ear cuffs designed for contemporary wear, as the brand expands its demi-fine jewellery portfolio for modern consumers.

Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

Gemfields sold 183,385 carats of higher-quality rough emeralds in Bangkok and online during May 2026, citing stable demand, cautious buying sentiment and macroeconomic pressures affecting coloured gemstone trading.

TrueSilver, the sterling silver jewellery brand by ACPL Exports, launched its Radiant Mesh collection in India on May 13, featuring over 70 BIS-hallmarked 925 silver designs inspired by filigree craftsmanship.

Ahmedabad-based SMR Jewels Limited will launch its SME IPO on May 26, 2026, with a price band of Rs 128–135 per share to support business and corporate funding requirements.

Delhi Jewellers Association conducted the DJABL 2026 auction ceremony in New Delhi on May 19, bringing together jewellers, sponsors and players ahead of the badminton league scheduled for May 30-31.

INSTORE has acquired the JA New York trade shows from Emerald, aiming to strengthen retailer-supplier engagement, education and business networking while repositioning the event within the US jewellery trade calendar.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.