Raj Diamonds launches an Akshaya Tritiya campaign in Bangalore on April 13, 2026, showcasing Ruby Splendour and Ancient Splendour collections, highlighting bridal design narratives and in-house manufacturing capabilities.

GJEPC’s IGJS Jaipur 2026, held April 9–11 in Jaipur, hosts 85 companies and over 230 global buyers, reinforcing India’s sourcing position amid geopolitical shifts and evolving trade dynamics.

Senco Gold & Diamonds opened its Laxminagar store in Nagpur on April 11, 2026, marking its 10th outlet in Maharashtra, with actor Bhumi Satish Pednekkar attending the launch event.

P. N. Gadgil & Sons opened a new showroom in Pune on April 7, 2026 and introduced its 9KT gifting collection across 34 stores to expand everyday jewellery offerings.

As gold prices fluctuate, and consumer preferences evolve, manufacturers are reshaping design, caratage, and pricing to position gold as everyday wear with inherent value, observes Dhwani Rathod.

Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.

Kalyan Jewellers relaunched its redesigned Nashik showroom on April 4, 2026, inaugurated by Tabu, aiming to enhance customer experience through upgraded retail format, expanded collections and standardized pricing benefits.

Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.

Jaipur Watch Company, led by Gaurav Mehta, introduces a Maharana Pratap-themed automatic watch in April 2026, integrating a vintage postage stamp into the dial ahead of the ruler’s birth anniversary.

Glow by Kirtilals received the Emerging Brand of the Year award at Retail Jeweller Circle of Excellence South 2026 in Bengaluru, recognizing growth, design innovation and expansion in South India markets.

Sagaramal Jewellers has inaugurated a new showroom at Jagdeo Path, Patna, on March 15, expanding its retail footprint in Bihar with a larger format store offering gold, diamond, and bridal jewellery collections.

De Beers and Sotheby’s unveiled a 28.88-carat Type IIa diamond from Jwaneng, set for Hong Kong auction, underscoring rarity, provenance and sustained demand for high-value natural diamonds in Asia.

Muthoot Exim marks 100 Gold Point centres in India, strengthening organized gold recycling, increasing domestic supply, reducing import dependence, and planning further expansion over the next two years.

At IIJS Bharat Tritiya 2026, jewellers report steady raw material sourcing despite global volatility, with cautious sentiment prevailing; the industry, however, is closely monitoring geopolitical risks and pricing pressures, reports Khursheed Mistry.