The Indian Association of Gold Excellence and Standards (IAGES) urges consumers across India to verify retailer accreditation before buying gold this Akshaya Tritiya, promoting transparency, ethical sourcing, and trust in jewellery transactions.

GJEPC’s IGJS Jaipur 2026, held April 9–11 in Jaipur, hosts 85 companies and over 230 global buyers, reinforcing India’s sourcing position amid geopolitical shifts and evolving trade dynamics.

Divine Solitaires introduced a diamond coin collection on April 13, 2026, in Mumbai for Akshaya Tritiya, offering three variants to position diamonds as long-term value purchases.

DGSL has introduced a structured insurance appraisal service in India, integrating gemological analysis with global valuation standards, while Atul Jain joins NAJA to align practices with international appraisal frameworks.

Divine Solitaires and Gahana Gems & Jewels announced a partnership on April 8, 2026, to expand natural diamond solitaire sales across Gwalior, Guna and Jhansi, targeting over 40% market share.

Dhirsons Jewellers, part of Dhiraj Dhir Group, New Delhi, launches ‘Sone Ka Rishta’ campaign for Akshaya Tritiya to position gold as a generational asset beyond transactional purchases.

De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.

As gold prices fluctuate, and consumer preferences evolve, manufacturers are reshaping design, caratage, and pricing to position gold as everyday wear with inherent value, observes Dhwani Rathod.

Bharat Diamond Bourse organized a Leadership Series session in Mumbai featuring MUBRI President Ali Pastorini and WGC India CEO Sachin Jain, addressing Latin America demand, trade barriers, and domestic market outlook.

Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.

Beau: Jewels marked World Diamond Day on April 8, 2026, in Mumbai with an immersive event featuring diamond education, styling sessions and interactive activities to promote transparency and informed purchasing.

Hari Krishna Exports held a health seminar on April 4, 2026, in Mumbai, engaging 650 employees and families to promote preventive healthcare, holistic living, and workplace well-being initiatives.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Natural Diamond Council launched World Diamond Day on April 8, 2026, with participation across India and globally to promote natural diamond storytelling, industry engagement, and consumer connection.