The Indian Association for Gold Excellence and Standards has released the first of three films under #PehlaCheckIAGES, urging consumers to verify jeweller accreditation before purchasing or exchanging gold.

The laboratory-grown diamond jewellery brand’s festive campaign focuses on self-expression and encourages consumers to buy jewellery beyond traditional occasions.

The jewellery retailer opened four franchise showrooms in Uttar Pradesh and Bihar, adding 12,000 sq. ft. of retail space and taking its total footprint beyond 90,000 sq. ft.

The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.

Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.

Senco Gold has signed agreements to acquire a 68% stake in August Jewellery, operator of Melorra, for Rs. 68 crore, strengthening its digital and omnichannel strategy.

PNGS Reva Diamond Jewellery Limited reported sales of Rs 38.53 crore during Navratri and Dussehra FY2026–27, while opening a company-operated store in Jaipur to expand beyond Western India.

Your most loyal customers probably visit you only twice a year. That one fact should change how independent jewellers think about growth, says Arpit Kala.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

The World Gold Council has launched an interactive gold installation at Phoenix Palladium, Mumbai, running from October 9 to November 9, 2026, to engage younger consumers through technology and storytelling.

PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.

KISNA Diamond & Gold Jewellery has opened a 4,056 sq. ft. showroom in Bhubaneswar with an investment of approximately Rs 24 crore, taking its India network to 171 outlets.

The family behind GVK Group, Sanjay and Pinky Reddy, is set to enter the high-jewellery space with a boutique-led model focused on curated collections, design identity and exclusivity, with Mumbai identified as the first location.

Zaveri Bros Diamonds & Gold hosted a two-day showcase in Bengaluru, bringing together 75 women to present its temple jewellery through narratives around faith, heritage, craftsmanship and personal stories.