Making Gold Less ‘Boring’: World Gold Council Turns to Technology to Engage Young Consumers
The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.
Our Vision Is to Make Jaipur a Global Hub for Silver Jewellery: Ujjwal Derewala, Chairman, Jaipur Silver Association
With ambitious plans to connect the silver trade, and unlock new growth opportunities, Ujjwal Derewala, Chairman, Jaipur Silver Association, discusses industry challenges, evolving consumer preferences, and Jaipur’s global aspirations in a conversation with Suneeta Kaul.
COUTURE India 2026: The Season’s New Jewellery Story Is Written in Colour — The Show-Floor Verdict
As leading retailers and designers flag rising interest in colour stones, COUTURE India 2026 reveals how emeralds, turquoise and Tanzanite are shaping the jewellery conversation ahead of the wedding season, discovers Preeti Kulkarni
DJGF 2026 to focus on lightweight jewellery, silver and retail trends
The 14th Delhi Jewellery & Gem Fair will bring 650-plus exhibitors to Bharat Mandapam from September 26-28, with a focus on value-conscious jewellery, silver and technology.
Svariya Unveils AYNARA, A Blue-Hued Edit Inspired by Mystery and Protection
The new demi-fine jewellery edit explores the symbolism of blue through contemporary designs inspired by protection, intuition and the mystique of the evil eye.
Dassani Brothers Unveils Aagam Polki Collection Inspired by the Elephant Motif
Dassani Brothers’ new Polki capsule blends traditional elephant symbolism with uncut diamonds, emeralds, pearls and vibrant colourstones.
Kavitha Gold & Diamonds Repositions Gold With Fahadh Faasil Campaign
The ‘She Is Gold, Her Dreams Are Gold’ campaign shifts the brand narrative from gold as a product or investment to its emotional connection with women and their aspirations.
Rajasthan, Japan Explore Jewellery Trade Partnership
Rajasthan Chief Minister Bhajan Lal Sharma has urged Jaipur and Yamanashi jewellery associations to deepen technology and investment cooperation during a meeting with a Japanese delegation
IIJS Bharat Strengthens Vietnam Connect to Boost International Buyer Participation
GJEPC expanded its outreach in Vietnam through meetings with jewellery trade bodies, retailers and wholesalers to encourage a larger buyer delegation for IIJS Bharat Premiere 2026 in Mumbai.
BDB Collects 801 Units in Single-Day Blood Donation Drive
Bharat Diamond Bourse organized a blood donation drive on June 17 in Mumbai, collecting 801 units in partnership with five hospitals and blood banks to address an urgent citywide shortage.
GJC Opens Mumbai Office, Submits Gold Monetization Scheme Roadmap
The All India Gem & Jewellery Domestic Council inaugurated its Mumbai office on May 14 while urging industry support for revised gold duty measures and proposing a structured Gold Monetization Scheme roadmap.
PNG Jewellers Launches Swarna Swaraj Initiative
PNG Jewellers on May 13 launched Swarna Swaraj from Pune to promote domestic gold recirculation, lower-karat jewellery adoption and responsible consumption following Prime Minister Narendra Modi’s appeal on gold imports.
De Beers Group, GJEPC Launch Natural Diamond Promotion Through Cricket Broadcasts
De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.
Oroarezzo 2026 Expands Global Focus with New Markets and Technology Showcase
Italian Exhibition Group’s Oroarezzo 2026 will bring together jewellery manufacturers, technology suppliers and international buyers in Arezzo from May 9–12, with expanded focus on export diversification and emerging markets.
De Beers Releases Great Indian Diamond Archive Featuring 12 Historic Stones
De Beers launched The Great Indian Diamond Archive on March 31 in New Delhi, documenting 12 historic diamonds of Indian origin to highlight India’s early role in global diamond mining history.
