QWEEN Partners with Perfect Corp. for AI-Powered Virtual Jewellery Try-On
QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.
Inarra Atelier Opens First Flagship Store in Kolkata
Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.
MS Dhoni Named Brand Ambassador for Malabar Gold & Diamonds
Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.
Akoirah by Augmont Launches Friendship Day Gifting Edit
Akoirah by Augmont has introduced a Friendship Day gifting edit featuring recycled gold and laboratory-grown diamond jewellery, available across its Mumbai and Pune stores from July 2026.
Ananya Jewels Opens First Hyderabad Boutique
Ananya Jewels has expanded beyond Bengaluru with the opening of its first Hyderabad boutique in Kavuri Hills on July 14, strengthening its retail presence and offering personalized diamond jewellery services.
VBJ Relaunches Vummidi Silverware Showroom in Chennai
VBJ, Vummidi Bangaru Jewellers has reopened its Vummidi Silverware showroom on Anna Salai, Chennai, with an 8,000 sq. ft. retail space to expand its silver jewellery and silverware offering for customers.
GJEPC Holds India-UK Buyer-Seller Meet Ahead of CETA Implementation
Ahead of the India-UK CETA taking effect on July 15, 2026, GJEPC hosted a London Buyer-Seller Meet to connect Indian exporters with UK buyers and expand bilateral gem and jewellery trade.
Dhirsons Launches AAROH Gold Jewellery Collection
Dhirsons has introduced AAROH, a lightweight 14K and 18K gold jewellery collection in July 2026, targeting younger consumers seeking fine jewellery to mark personal milestones and everyday achievements.
Candere Appoints Smriti Mandhana as Brand Ambassador
Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.
Jonnagiri Gold Mine Begins Commercial Operations in Andhra Pradesh
The Jonnagiri Gold Mine was inaugurated in Andhra Pradesh on June 26, marking India's first commercial-scale private-sector gold mine since Independence and supporting domestic gold production and supply.
Indriya Introduces Diamond Selection Standard Focused on Light Performance
Indriya has introduced a diamond selection framework based on light performance, with one in five natural diamonds meeting its criteria, alongside the launch of SparkleScope technology across stores.
VBJ Launches Nature-Inspired Parro Jewellery Collection
VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.
GSI Highlights Growing Product Integrity Challenges in Diamond Screening
GSI has outlined how diamond screening challenges have evolved over the past decade, citing increased laboratory-grown diamond volumes, mounted jewellery verification requirements and the need for consistent product integrity protocols.
India’s Platinum Jewellery Demand Grows 4% in 2025 Amid Gold Price Volatility
India’s platinum jewellery demand increased 4% in 2025 despite economic headwinds and elevated gold prices, driven by wedding jewellery, men’s jewellery and retailer expansion, according to Platinum Guild International.
Treasures by Tiara Opens Flagship Store and Café in Mumbai
Treasures by Tiara has launched a flagship store and The Treasures Café in Mumbai’s Cumballa Hill, introducing an experience-led retail format that combines jewellery discovery with hospitality and customer engagement.
