Making Gold Less ‘Boring’: World Gold Council Turns to Technology to Engage Young Consumers
The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.
Joyalukkas Opens 25,000-Sq-Ft Jewellery Showroom in Dubai
Joyalukkas opened Jewel of Joy at Dubai Gold District on October 18, adding a 25,000-square-foot retail destination featuring gold, bridal jewellery, diamonds and precious gemstones.
Kalyan Jewellers Hosts Annual Navaratri Celebration in Thrissur
Kalyan Jewellers’ annual Navaratri celebration at the Kalyanaraman residence in Thrissur brought together film personalities from Bollywood and South Indian cinema for an evening centred on tradition and mythology.
Nemichand Bamalwa & Sons Adorns Durga Idols with Gold Jewellery at Indian Museum
The Kolkata jeweller created gold jewellery for the idols of Goddess Durga and her children at the Indian Museum’s first Durga Puja celebration, featuring traditional crafts and a heritage exhibition.
ABARAN Marks Founder’s 125th Birth Anniversary with Commemorative Gold Coin
ABARAN unveiled a 4-gram commemorative gold coin in Bengaluru to mark founder Burde Sadananda Kamath’s 125th birth anniversary and announced a savings scheme for the girl child.
Angara Launches 142-Piece Kids’ Fine Jewellery Collection
Angara has introduced its first Kids’ Fine Jewellery Collection, featuring 142 designs across three age groups, with diamonds, coloured gemstones and made-to-order customization options.
Khandelwal Jewellers marks 16 years of employee education initiative
Khandelwal Jewellers marked 16 years of supporting employees’ children’s education this Independence Day, covering school fees and learning expenses for more than 75 students annually.
Gargi expands Rakhi range with silver, kids’ designs and 9kt gold
Gargi by P N Gadgil & Sons has launched its 2026 Rakhi collection with over 1,000 silver designs, a kids’ range and 9kt gold jewellery for sisters.
De Beers Group Launches Father’s Day Campaign with Pankaj Tripathi Across 50 Stores
De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.
Divine Solitaires Launches Father’s Day Campaign Highlighting Father-Child Bonds
Divine Solitaires has introduced a Father’s Day campaign in Mumbai on June 15, 2026, focusing on father-child relationships while showcasing a curated gifting collection featuring solitaire jewellery and accessories.
Senco Gold & Diamonds Launches Mother’s Day Campaign Across Digital Platforms
Senco Gold & Diamonds launched a Mother’s Day campaign on May 1, 2026, highlighting evolving maternal relationships through digital storytelling featuring influencers and consumers across multiple generations.
Akoirah by Augmont Launches Mother’s Day Collection ‘Origin’
Akoirah by Augmont has launched Origin, a Mother’s Day jewellery collection featuring 14K gold, laboratory-grown diamonds and customizable pearl designs, available across Mumbai, Vashi and Pune stores until May 10.
Divine Solitaires launches Mother’s Day campaign focused on shared milestone journeys
Divine Solitaires on May 4, 2026 in Mumbai unveiled a Mother’s Day campaign highlighting mothers’ emotional role in children’s milestones, supported by a curated solitaire gifting collection.
Kalyan Jewellers launches Poila Boishakh digital campaign featuring Ritabhari Chakraborty
Kalyan Jewellers launched a Poila Boishakh digital campaign in Kolkata on April 14, 2025, featuring Ritabhari Chakraborty to highlight Bengali cultural heritage, craftsmanship and jewellery’s generational significance.
Piyush Goyal Unveils Malabar Gold & Diamonds’ Rs 200 Crore CSR Plan for FY27
Piyush Goyal launched Malabar Gold & Diamonds’ Rs 200 crore CSR plan in New Delhi on March 25, 2026, covering education, healthcare, hunger relief, housing and environmental programmes across India.
