Aisshpra Gems & Jewels inaugurated its 21st showroom in Naugarh, Siddharthnagar, on November 2, 2026, with Bhojpuri film actress Kajal Raghwani attending the launch as the special guest.

The festive offer, available from October 26 to November 6, includes assured gifts, a lucky draw offering 100% cashback vouchers to 10 customers and price protection.

The natural diamond jewellery brand from P. N. Gadgil & Sons inaugurated its sixth exclusive showroom in Bavdhan, Pune, on October 30, offering up to 100% off on making charges.

The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.

The festive offer, available from October 26 to November 8, includes discounts on gold jewellery and natural diamonds, old-gold exchange benefits, assured gifts and a lucky draw.

The jewellery retailer has introduced a mobile-first website with video-led product discovery, swipe-based browsing, augmented reality try-on and a two-step checkout for existing customers.

The Jaipur-based jewellery brand has opened its first UAE boutique in Al Barsha, Dubai, using a Diwali event featuring jewellery displays, a live enamelling demonstration and a cultural programme to introduce its collections.

Backed by Rosy Blue and Kashikey, QWEEN has opened a 4,500 sq. ft. store in Noida featuring persona-led shopping, natural gemstones and diamonds, and technology-enabled jewellery discovery.

With ambitious plans to connect the silver trade, and unlock new growth opportunities, Ujjwal Derewala, Chairman, Jaipur Silver Association, discusses industry challenges, evolving consumer preferences, and Jaipur’s global aspirations in a conversation with Suneeta Kaul.

Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.

Indian jewellers are banking on advance bookings, price-protection schemes and wedding demand to boost Dhanteras sales as recent gold price corrections encourage consumers to secure rates ahead of the festival.

Senco Gold has signed agreements to acquire a 68% stake in August Jewellery, operator of Melorra, for Rs. 68 crore, strengthening its digital and omnichannel strategy.

Malabar Gold & Diamonds has relaunched its South Extension showroom in New Delhi, featuring a dedicated wedding arena, access to over 30,000 jewellery designs and expanded retail facilities.

KISNA Diamond and Gold Jewellery has launched its #GiftHappiness campaign featuring Shahid Kapoor and Mira Kapoor across five major cities, with a focus on festive gifting and retail engagement.