Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Raniwala 1881 introduced the Bejewelled Rani Ratna Angrakha in Jaipur in February 2026, drawing on Johri Bazaar’s jewellery traditions to showcase heritage techniques, craftsmanship continuity, and material integration.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

Tanishq commemorated India’s ICC Women’s Cricket World Cup victory by gifting gold rings to players, crafted from gold exchanged by households nationwide under its Gold Exchange programme.

Harit Zaveri Jewellers launches Jamanvar, a 22ct gold bridal collection inspired by a cherished Gujarati pre-wedding tradition, offering heritage-inspired, lightweight designs starting from 20 grams for modern wedding shoppers.

Blending 80 years of legacy with modern craftsmanship, HM Sarafa Bazaar launches iAMORY, its first experiential 925 sterling silver and lab-grown diamond store, aimed at redefining fine, fashionable, and accessible jewellery for today’s consumers.

Festive demand during Diwali and Dhanteras propels Senco Gold & Diamonds to its highest monthly sales ever, overcoming record gold prices with strong design-led collections, positive sentiment, and strategic offers.

EBITDA margin improves sharply to 7.83% and PAT margin rises to 5.32% despite volatile gold pricing environment.

As gold prices soar to historic highs this festive season, Indian consumers are redefining the way they buy jewellery — opting to exchange and recycle old gold instead of making fresh purchases. The surge in exchange-driven sales has set new records across leading jewellery brands, signalling a major shift in festive buying behaviour amid skyrocketing prices.

Sharjah’s 56th Watch & Jewellery Middle East Show opened with a glittering highlight: the “Dubai Dress,” a 10 kg 21 karat gold gown that set a Guinness World Record as the heaviest gold dress. The expo features over 500 exhibitors, 1,800 designers, and showcases luxury watches, diamonds, and gemstone jewellery from around the world.

India’s festive gold demand is likely to dip this year as soaring bullion prices threaten to dampen jewellery purchases, industry experts warn.

The International Institute of Gemology (IIG) has expanded its international footprint through a landmark collaboration with the Consulate General of the Argentine Republic in Mumbai and CAMYEN S.E., Argentina’s state-owned mining company.

Gemological Science International (GSI), a global leader in gemological certification, reinforced its position as a trusted laboratory partner for India’s jewellery supply chain at the IIJS Premiere 2025, held at the Nesco Exhibition Centre, Mumbai.

Harit Zaveri Jewellers has unveiled Rangat, a bridal jewellery collection inspired by the vibrant hues, emotions, and traditions of the Great Indian Wedding. Designed to be more than just adornment, Rangat is positioned as a tribute to the love, memories, and cultural richness that define wedding celebrations.