Tribe Amrapali is extending its Ramayana association through two retail collections, seeking to connect younger consumers with traditional Indian jewellery, discovers Preeti Kulkarni.

The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.

The jewellery retailer has introduced a mobile-first website with video-led product discovery, swipe-based browsing, augmented reality try-on and a two-step checkout for existing customers.

With ambitious plans to connect the silver trade, and unlock new growth opportunities, Ujjwal Derewala, Chairman, Jaipur Silver Association, discusses industry challenges, evolving consumer preferences, and Jaipur’s global aspirations in a conversation with Suneeta Kaul.

Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.

Senco Gold has signed agreements to acquire a 68% stake in August Jewellery, operator of Melorra, for Rs. 68 crore, strengthening its digital and omnichannel strategy.

GJEPC commenced construction of India Jewellery Park Mumbai at Mahape, Navi Mumbai, on October 25, 2026. The 21.3-acre project, with an estimated investment potential of Rs. 50,000 crore and capacity to generate around one lakh direct and indirect jobs, aims to consolidate jewellery manufacturing, skilled labour and allied services in an integrated industrial hub.

GJEPC commenced construction of India Jewellery Park Mumbai at Mahape, Navi Mumbai, on October 25, 2026. The 21.3-acre project, with an estimated investment potential of Rs. 50,000 crore and capacity to generate around one lakh direct and indirect jobs, aims to consolidate jewellery manufacturing, skilled labour and allied services in an integrated industrial hub.

India’s studded gold jewellery exports increased 31.31% in April–September FY27, supported by improved trade access, lower US tariffs and demand from key international markets.

Jewellery logistics is moving from a largely trader-to-trader model towards a more organized, regulated and technology-led supply chain. With B2C fulfilment, shipment visibility and faster turnaround gaining importance, logistics providers are having to respond to changing customer expectations, rising shipment volumes and evolving security requirements, says Anand Sen, CEO – Domestic, BVC Logistics, in a conversation with Preeti Kulkarni.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

The World Gold Council has launched an interactive gold installation at Phoenix Palladium, Mumbai, running from October 9 to November 9, 2026, to engage younger consumers through technology and storytelling.

India’s silver jewellery manufacturers could see faster import approvals following the DGFT’s move to simplify authorization procedures for specified silver products. The change may improve sourcing predictability and production planning; however, customs duties and import restrictions remain unchanged, finds out Suneeta Kaul.

Aisshpra Gems & Jewels is hosting its third jewellery exhibition in Gorakhpur from October 16 to 18, showcasing a new diamond bridal collection featuring seven designs based on a 9-in-1 styling concept.