Senco Gold & Diamonds launched a Mother’s Day campaign on May 1, 2026, highlighting evolving maternal relationships through digital storytelling featuring influencers and consumers across multiple generations.

QWEEN marked its first global appearance at the 2026 Met Gala as Diya Mehta wore bespoke natural diamond and emerald jewellery ahead of the brand’s official launch later this month.

International Gemological Institute partnered with Gujarat Titans on a digital campaign launched on May 4, 2026 to promote independent diamond certification awareness through films featuring Gujarat Titans players.

Indian Institute of Gems & Jewellery Lab has introduced origin determination reports for Paraiba tourmalines, expanding its coloured gemstone certification services amid growing demand for provenance verification and standardized gemstone nomenclature.

A South African delegation led by High Commissioner Anil Sooklal visited Bharat Diamond Bourse on April 29, 2026, in Mumbai to discuss strengthening bilateral diamond trade and supply collaboration.

Divine Solitaires on May 4, 2026 in Mumbai unveiled a Mother’s Day campaign highlighting mothers’ emotional role in children’s milestones, supported by a curated solitaire gifting collection.

Jos Alukkas inaugurated a new jewellery showroom in Valliyur, Tamil Nadu, on May 2, 2026, strengthening its retail footprint in South India through a high-footfall, transit-linked location strategy.

De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

World Gold Council’s Q1 2026 report shows global gold demand rose 2% year-on-year as record prices reduced jewellery volumes but boosted bar, coin and ETF investment demand worldwide.

Gargi by PNGS expanded its retail network in April 2026 with four new outlets across Kolkata, Gwalior, Amravati and New Delhi as part of its FY27 growth strategy.

Finance Minister Nirmala Sitharaman inaugurated IIGJ Udupi on April 28, in Karnataka, highlighting skilling, employment and industry-led training, while IIGJ signed an MoU with IIT Madras for lab-grown diamond certification.

De Beers Group has created a bespoke 21-carat natural diamond pendant and chain for cricketer Suryakumar Yadav, highlighting the growing positioning of men’s diamond jewellery within the Indian market.

Akoirah recorded strong sales and footfall growth across Mumbai, Navi Mumbai and Pune during its Akshaya Tritiya campaign in April 2026, driven by a diamond draw initiative and in-store engagement.