INDIAN JEWELLER

Palmonas’ New Campaign Shows How Jewellery Marketing Is Shifting--from Faces to Frameworks

  • Market Report - 21 January 2026 10:34 AM

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

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INDIAN JEWELLER

Khimji Jewellers Appoints Rajat Verma as Chief Marketing Officer

  • Retail News - 27 December 2025 11:17 AM

Khimji Jewellers has appointed Rajat Verma as Chief Marketing Officer to oversee brand strategy, marketing operations and support retail expansion initiatives as part of the company’s leadership team in India.

Indian Exporters Seek Rs 750 Crore Fund to Leverage US Opportunities Amid Tariff Shifts

  • Retail News - 27 December 2024 3:23 PM

Indian exporters are urging the government to allocate Rs 750 crore over three years to capitalise on a $25 billion export potential in the US, as evolving trade dynamics create new opportunities

What the fastest-growing companies do that you're not doing

  • Retail News - 12 June 2023 12:09 PM

The jewellery industry in India is highly competitive and fragmented. Some entities tend to do well, while some get into a rut. Priyanka Talreja Garegrat identifies some key elements of successful companies in the industry

This Valentine's Day, leading influencer couples share their commitments with Platinum Love Bands

  • Retail News - 16 February 2023 11:21 AM

#Committolove campaign by Platinum Love Bands celebrates modern-day love and relationships with its holistic influencer strategy.

Akshay Tritiya 2021 - This Might Be Industry's First Cashless Festival

  • Product News - 14 May 2021 6:47 PM

‘Akshay Tritiya’ has brought in a ray of hope for many jewellery retailers across India and many are saying that demand is better on this day than before. People are buying gold and allowing the good luck to ward of the gloom cast by the pandemic

Actress Mouni Roy is New Face of Aisshpra Gems and Jewels' Latest Bridal Campaign

  • Retail News - 16 April 2021 12:25 PM

Mouni Roy becomes the face of Aisshpra Gems and Jewels’ latest Bridal Campaign

Celebs or influencers?

  • - 27 July 2018 5:18 PM

Celebrity Endorsements Vs Social
Media Influencers

Green is the New Gold Standard

  • Market Report - 14 March 2018 1:03 PM

Being ethically conscious and socially responsible are being increasingly talked about as a means to enhancing your brand equity and profits. There are companies that have hit the billion-dollar mark with sustainability as their core agenda. By incorporating social responsibility and sustainability as part of one’s marketing strategy, jewellery brands too can reap benefits while doing whatever little they can in making the world a better place to live in says Vijetha Rangabashyam

Arpit Rastogi, Director, Lala Jugal Kishore Jewellers bags the “Jewellery Icon of the Year 2015” award at IBJA Awards 2015

  • Precious Metals - 28 December 2015 3:00 PM

Recreating the baubles of the Nawabi Era for the contemporary age of women, Arpit alongside his wife have made various landmarks accessible throughout Lucknow and further seek to surpass them throughout various part of India in the coming few years.

JJS-IJ Jewellers' Choice Design Awards 2015 announced in the gala award evening

  • Product News - 23 December 2015 12:27 PM

22 Categories, 600 Entries, 10,000 votes

Sparkling Hues launch their 'Contemporary Chic' Collection

  • Location - 16 December 2015 12:43 PM

The collection will surely enhance the prettiness of a woman in its natural and budget fit way.

Myheera.com launches Jewellery Industry Reserve for Indian Craftsmen

  • Product News - 10 December 2015 9:51 AM

Myheera.com pledged 5 per cent of all memberships sold on Myheera.com to Jewellery Industry Reserve for Indian Craftsmen as an official support for craftsmen and workers of gems and jewellery industry.

PC Jeweller signs a MoU with Martian Watches

  • Product News - 23 November 2015 2:46 PM

Martian Watches is one of the U.S. based leading smart watch manufacturers with a technology experience of over 25 years.

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