Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

GIVA has launched a silver Pet Collection alongside its Raksha Bandhan campaign featuring brand ambassador Kriti Sanon, highlighting gifting for pet owners across its digital and retail channels in India.

Bengaluru-based laboratory-grown diamond jewellery brand Aukera has secured Rs 90 crore in debt funding led by Alteria Capital to support retail expansion, product development, omnichannel growth and hiring across India.

IAGES said its Accredited Partner Directory, launched in November 2025, now lists over 700 verified gold businesses across 200 cities, supporting consumer verification and promoting compliance across India's gold industry.

Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.

Lukson, a Laboratory-grown diamond jewellery brand has opened its 10th exclusive store in Bandra, Mumbai, expanding its retail footprint and strengthening its presence in India’s jewellery market.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Divine Solitaires restructured its FY26 strategy across product, retail and consumer engagement, reporting 30–35% growth, driven by younger buyers, certified diamond demand and expansion across 215 stores in 108 cities.

Heer by GIVA launched its first offline store in Bengaluru on March 23, 2026 with ‘Alfaaz-e-Heer’, marking its retail expansion to deepen customer engagement beyond its digital-first business model.

Divine Solitaires reports strategic shifts in FY26 driven by high gold prices, evolving consumer behaviour, and rising interest in certified natural diamond solitaires, targeting category expansion and stronger retailer partnerships across India.

Gargi by P.N. Gadgil & Sons opened a kiosk at Grand Highstreet Mall in Hinjewadi, Pune in February and launched its first Punjab store at Nexus MBD Neopolis, Ludhiana on March 1.

Mumbai-based lab-grown diamond jewellery brand Lukson Jewels reports 25% month-on-month growth, serving over 20,000 customers in six months, while planning retail expansion to 30 stores across India.

New luxury brand Daimanté launches in India with AI-generated design workflows and sustainable lab-grown diamonds, offering hallmark-assured collections and digital-first retail strategy, redefining premium product offerings for modern jewellery retailers.