“We have invested Rs 300 crore. The outlet with 80,000 sqft showroom, will have a wide-range collections of hallmark certified gold jewellery, IGI certified diamond jewellery, contemporary silverware, fashionable stone-encrusted offerings and classically designed jewellery,’’ said M Kiran Kumar, Chairman and Managing Director (CMD), Lalithaa Jewellery Mart.

Finance Minister Yanamala Ramakrishnudu inaugurated the ground floor of the outlet, while the first floor was inaugurated by Water Resources Minister Devineni Umamaheswara Rao. Lyca Group Chairman A Subaskaran inaugurated the diamond jewellery and silverware floor.

Informing about the price range in the new outlet, Kiran Kumar said that diamond jewellery range starts from `46,000 per carat and with VA (Value Added) charges of `975 per gram. All diamond jewels at Lalithaa come with E-F colour grade and VVS clarity, adding further premium to their worth. The buyback policy offers 100 per cent value against exchange for new diamond jewels and 85 per cent against cash. Customers are also given the provision of choosing any item at Lalithaa Jewellery, take a picture of it along with an estimate slip and compare it with similar items at other outlets. Then the customer can buy that specific item from the outlet offering the lowest price, he said.