Gold Setu?, a Bengaluru-headquartered ?start-up that aims to facilitate the digitisation process of unorganised jewellery retailers in a seamless manner, is helping jewellery stores go online.

Founded by Vikas Verma and Anuj Sachdev in 2021, the start-up has unveiled a Software as a Service (SaaS) platform for the jewellery industry, where stores, particularly small-sized ones, are able to provide multiple online services, like showcasing their products, buying digital gold, making payments, etc.

The founders of Gold Setu come from differing backgrounds. Verma has spent more than a decade in the venture capital and private equity industry, while Sachdev, a technologist, has successfully exited from his two previous ventures as an entrepreneur.

The value of the jewellery market in India has grown from Rs 3,437 billion in 2016 to Rs 6,180 billion in 2021, according to Statista. This industry has over three lakh players contributing around 7% of the country’s gross domestic product and is projected to touch $100 billion by 2023.